If you run a small business you’re probably very busy doing just that – running the business. Branding is quite likely pretty low on your list of everyday priorities. Perhaps you think that branding is just for the big corporates and small business run by real people, selling to real people don’t have to get involved.
Well, let me ask you a question:
How important is reputation to your business?
I can guarantee any small business owner would rank that very high in their list of priorities, if not at the top.
Well, reputation and branding are essentially one and the same. Your brand is that gut feeling people get when they think about your business. It’s the impression they have of your company. And how have they formed that impression? The same way you would when you meet someone new – you take in the way they look, they way they sound, the way they treat you and you make a very quick judgement.
Now, hopefully, you’re not running your business in a way that’s putting customers off or turning them away. But can you be sure?
Imagine how much more successful your business could be if you could take hold of that impression and proactively manage it. What if you could be sure that you were always, 100% of the time, making a great impression?
Well you can. And the great thing is, it needn’t cost you a fortune. Yes, big business spend big money on branding, but think about the size of audience that they’ve got to grapple with. Now think about your audience – chances are it’s much more manageable and you probably know your customers pretty well already – so you can do much of the donkey work yourself and just bring in experts when it’s absolutely necessary.
So, the choice is yours. You have a brand already – are you going to take hold of it and reap the rewards or just leave it up to chance?
