There are 5 crucial ways that graphic design can help a business to make more sales, connect with customers and generally work better.
Graphic design is all about putting words and images together to communicate ideas.
Simple enough, but how specifically could investing in design help your business to thrive?
1. Graphic Design Will Get You Noticed by Attracting Attention
Images are far more interesting to our brains than words. They naturally stand out and almost telepathically convey their message.
Imagine the image above in just plain text. Would you bother reading it? You might manage the first line, but chances are your eyes will quickly get bored and start searching around for something more interesting.
In-fact, if you’re reading this you’re probably in a minority – most people will digest one image and then skip directly down to the next.
2. Graphic Design Will Direct That Attention and Hold It – Allowing Time for Your Customers to Engage With Your Message
Design is all about organising things efficiently:
- Don’t make two points if you can neatly combine them into one.
- Identify the most important messages and make sure the reader sees these first
- Then carefully lead the reader through the rest of the information using colour, shapes, images and white space
This makes the message far more digestible and stops the reader from getting bored or frustrated halfway through and giving up.
3. Graphic Design Will Actually Improve Understanding – Making Life Easier For Your Customers
Our brains are hard wired to process images far more quickly than words. We were decorating caves and writing with hieroglyphs long before we used modern written letters.
So it stands to reason that images are incredibly useful for conveying messages – especially complex ones.
For example, say your business offers three tiers of pricing. You could write them in a list and let your customers do the hard work, or you could have a designer create a table with icons to represent the difference between each tier. Which do you think would be more effective?
4. Graphic Design Will Help Customers to Remember Your Message
You might have a great product or a fantastic service, but if people can’t recall the details when it matters, that’s a problem. Our visual brains are much better at remembering images than words. It’s one of the tricks memory masters use to retain huge amounts of information.
By designing your message, it’s more likely to cement in your customers minds.
5. Graphic Design Can Even Alter Mood – And That Can Increase Sales
It might sound like a leap, but it really makes sense! It’s common knowledge that colours can affect moods (it’s why green rooms are are green and why you wanted your bedroom painted black when you were going through that angry teenage phase).
Leave your customers feeling good and they’re more likely to part with their cash.
Of course, design can also create other moods that might be useful – intrigue, sympathy etc.
So, next time you’re debating whether it’s worth hiring a designer, think back to this article (you’ll remember it – i’ve made sure of that!).
Here’s the full infographic – feel free to share it!
